Behaviour is an essential element of financial literacy; and arguably the most important. The positive outcomes from being financially literate are driven by behaviour such as planning expenditure and building up a financial safety net; conversely,
certain behaviours, such as over-using credit, can reduce financial wellbeing.
OUR LATEST PRODUCT
Good good piggy is a behavioural rewards platform
doubling up as an investment channel to build good good kids
The FinKids gives a chance for parents to jump over the inhibition and treat finance not as a one-time conversation but an on-going activity with children in an imaginative, positive and creative manner. We hope to support studies that reveal that children who are encouraged to talk about money understand the responsibility and tend to do better with money when they grow up.